tastemaker
Jalen Duren
Florida's 2020–21 High School Basketball Player of the Year and the top recruit in the Class of 2022, Duren left school one year early to join a stacked Memphis team poised to make a run at the Final Four. A projected lottery pick in the NBA Draft, Duren balances his budding basketball career with launching his inaugural clothing brand Diajee.
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The Brand
Diajee
Taking inspiration from a legacy in the making, Diajee's inaugural release will pay homage to things old and new. The brand is a bold statement born of strength and accolades, sitting at the intersection of fashion and the emergence of modern basketball culture.