tastemaker
Dre London
In 2008, Dre London hopped on a one-way trip from Heathrow to JFK with the goal of becoming one of the biggest producers in music. Widely known as the manager for Post Malone and Tyga, he’s a self-made business mogul and serial entrepreneur, with ventures ranging from rosé wine to his women’s footwear line: Kruel London.
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The Brand
Kruel London
After seeing a Bullets 4 Peace necklace in New York City, an obsession was born. Made in partnership with the Strappa family, Kruel London is a bold take on women's footwear, featuring its signature bullet-adorned heels. London credits his success in music to the creation of the brand, telling Forbes, “I actually feel like without my shoe idea, I might not have made it in the music business...it made me think about chasing your dreams, chasing something that doesn’t have an end goal, and to never give up.”
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