Lester Quiñones

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Lester Quiñones

Lester stands out. Maybe it’s the air guitar, or the short shorts, or the honors from his AAC conference and international home team of the Dominican Republic. Or maybe, it’s just the way he does it: effortles(s).

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The Brand


Effortles is now unmistakable to the Memphis community. Looking effortless on the hardwood doesn't come easy, and the fashion label is just another reminder that all good things come from hard work behind the scenes.